In the competitive world of digital marketing, Bing Ads (now known as Microsoft Advertising) is often overlooked in favor of Google Ads. But for businesses looking to maximize their advertising spend, Bing offers an excellent opportunity to reach high-intent audiences—often at a lower cost. However, managing a profitable campaign on Bing requires time, expertise, and strategic know-how. That’s why many companies choose to outsource Bing Ads management to professionals. Outsourcing Bing Ads (also known as “Bing Ads uitbesteden” in the Dutch language) management allows businesses to leverage expert strategies for better ad performance. It saves time and ensures optimized campaigns that drive higher ROI. In this article, we’ll explore the key reasons outsourcing Bing Ads can lead to a better return on investment (ROI).
The Unique Value of Bing Ads
A Less Crowded, High-Intent Platform
While Google dominates the search market, Bing holds a significant share—especially among desktop users, older demographics, and professionals. Bing powers not only its own platform but also Yahoo and AOL search results, extending your ad reach beyond just one engine.
Lower CPCs, Higher Conversions
Because fewer advertisers compete on Bing, the cost-per-click (CPC) is generally lower. This makes it an ideal platform for budget-conscious brands that still want to generate quality traffic and conversions.
Challenges of Managing Bing Ads In-House
Requires Specialized Knowledge
Though similar to Google Ads, Bing has its own ad formats, targeting tools, and bidding strategies. Without a deep understanding of the platform, it’s easy to waste ad spend on poorly optimized campaigns.
Time-Consuming Optimization
Bing Ads requires regular monitoring to adjust bids, test ad copy, manage keywords, and track conversions. Most business owners or internal marketing teams simply don’t have the time to dedicate to it.
Mistakes Can Be Costly
A poorly managed campaign can drain your budget without delivering meaningful results. Common mistakes—like broad keyword targeting, ineffective ad copy, or poor landing page alignment—can quickly add up.
Why Outsource Bing Ads Management?
1. Access to Platform Expertise
Bing-Certified Professionals
Outsourcing to an agency or freelancer with Bing Ads certification means your campaigns are handled by people who understand the platform’s nuances—such as bid adjustments, demographic targeting, and device preferences.
Advanced Tools & Tactics
Agencies often have access to advanced tools for keyword research, competitor analysis, and conversion tracking that in-house teams may not use. These tools help fine-tune your campaign for better performance.
2. Time and Resource Savings
Focus on Core Business Functions
By outsourcing Bing Ads, your internal team can focus on what they do best—serving customers, developing products, or managing operations—while experts handle your ad performance.
Continuous Monitoring Without the Stress
Professionals ensure your campaigns are constantly monitored, tested, and improved. You don’t have to worry about missed updates, forgotten budgets, or underperforming keywords.
See also: Unlocking Business Visibility with 3D Lettering Solutions
3. Better Performance Tracking and Reporting
Data-Driven Optimization
Agencies typically rely on performance data to make decisions, ensuring campaigns are not based on guesswork. Metrics like CTR, conversion rate, cost per acquisition, and ROI are constantly evaluated.
Clear Monthly Reports
You receive regular, easy-to-understand reports showing exactly how your budget is being used and what results it’s generating—essential for strategic decision-making.
4. Scalable Campaign Growth
Easy Expansion Across Channels
Most agencies offering Bing Ads management also work with other platforms like Google Ads, Facebook, and LinkedIn. This makes it easier to scale your campaigns as your business grows.
Local, National, or Global Reach
Outsourcing gives you access to flexible strategies, whether you’re targeting a specific local market or expanding internationally.
5. Faster, Better Results
Conversion-Focused Strategy
Agencies often build landing pages, write optimized ad copy, and structure campaigns with conversion as the top priority. This often results in more leads and sales for every dollar spent.
A/B Testing and Performance Tweaks
Professionals conduct regular testing of headlines, descriptions, ad extensions, and targeting to continuously improve performance—something most internal teams don’t have the time to do.
How to Choose the Right Bing Ads Partner
Look for Experience and Certifications
Check if the agency or freelancer is certified by Microsoft Advertising and has experience managing campaigns in your industry.
Review Case Studies and Results
Ask for past performance reports or case studies. Look for measurable results, such as cost savings, improved ROI, or conversion growth.
Understand Pricing Models
Some agencies charge a flat fee, others a percentage of ad spend. Make sure the model aligns with your budget and goals.
Prioritize Communication and Transparency
Choose a partner who offers regular updates, reports, and clear communication. You want to know how your budget is being used.
When Is the Right Time to Outsource?
- You’re running campaigns but not seeing ROI
- You don’t have time to monitor and optimize campaigns
- Your in-house team lacks Bing-specific expertise
- You’re preparing to scale or expand into new markets
- You want to reduce wasted ad spend and improve efficiency
Real-World Example: Outsourcing Pays Off
A mid-sized eCommerce company selling specialty home goods was managing Bing Ads in-house. Their campaigns were running, but poorly optimized—yielding a high cost per sale and low ROI. After outsourcing to a Bing Ads specialist agency:
- CPC dropped by 28%
- Click-through rate increased by 34%
- ROI improved by 42% in just 3 months
This shift allowed the company to invest more in paid ads and ultimately increase sales without increasing ad spend.
Final Thoughts
Outsourcing Bing Ads is more than just delegating tasks—it’s an investment in smarter, data-driven advertising. Whether you’re struggling to get results or looking to scale, a skilled Bing Ads specialist can help you make the most of your marketing budget and generate higher returns. With the right partner, your campaigns will be better optimized, easier to manage, and ultimately more profitable.
In today’s competitive landscape, outsourcing Bing Ads isn’t a luxury—it’s a strategic move for better ROI.
